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Trends That Will Transform The Signage Industry Outlook in 2023

Increased innovation in technology has led to many industries being overhauled, with the commercial printing industry no exception. Naturally, this has led to various trends affecting the niche over the past few years; while some have been around for a while, some are only beginning to start.

Coupled with more customer demands, printing companies will need to evolve extensively over the coming months, possibly years, to keep revenues and consumer satisfaction high.

While some trends will have more impact than others, that doesn’t mean they should be overlooked. Even the smallest trends could start wreaking havoc with a company’s bottom line if left ignored.

2023 Printing Industry Trends

Greater Demand For Security

Cybersecurity has been a developing issue for the majority of technology-focused companies, which has begun affecting the printing industry. Much of this has been driven by the increasing amount of security software released by HP and other large firms, which has raised more awareness about the issue in the market.

Traditionally, customers print documents that contain a large amount of sensitive information, which places a certain amount of emphasis on the need for this security. While this trend is relatively new, it will become increasingly more prominent in future years.

Companies selling printers and related hardware must ensure that all products offer a significant degree of protection against hacking and other forms of tampering.

Many ways that firms can do so can be taken from more traditional cybersecurity techniques. In many cases, this may mean the installation of certain software. For companies that offer printing as a service, their connections will also have to be as secure as possible.

Increased Personalization

Printing is already a personal service, primarily due to sensitive documents being used. However, an increasing number of businesses have been offering a more personalized approach to the product, with this being seen in a variety of ways.

One of the primary ways this has been done is to expand the number of services a company offers, such as design and layout. While this takes more time to do so, it means that customer relationships are improved, which can drive long-term loyalty.

Businesses have been taking note of this, which has made the trend speed up in recent months.

Increased Digitization

Workflow digitization has become increasingly prominent in various industries, which has meant that the printing niche has had to catch up. One of the primary ways this is being done is by allowing users to scan and store their documents quickly and easily.

This shouldn’t be too difficult to implement, although it could mean reworking certain products. Though it’s a simple touch, it’s something that customers are increasingly expecting as standard, making it something that printing companies can’t avoid.

Internet Of Things

The Internet of Things (IoT) has affected almost every industry that creates electronic devices. This is where a product can automatically connect to other products to facilitate ease of use.

Traditionally, this has been seen through a printer-computer connection, although it’s become increasingly common to see smartphones and other devices connect with a printer. This has meant that the products have become increasingly adept with newer models without negatively affecting performance.

Minimalism In Design

For years, designers have opted for complex designs created to capture attention and get as much information as possible. This has been changing recently, as customers prefer more minimalistic designs.

Companies that offer a design service alongside their printing will need to focus on clean, crisp images that still come across as elegant.

Cutbacks & Acquisitions

Not all of the trends affecting the area have been positive. Many companies in the printing industry have been forced to reduce their costs, with a variety of reasons behind this. One of the primary ways they’ve done so is by reducing their workforce.

Several factors have played into this, with increased automation and other technological trends helping to drive these cutbacks. These improvements have meant that many firms require fewer workers to maintain their output and quality.

This has been coupled with a variety of acquisitions by high-profile companies, such as HP and Xerox, with each of these being key areas. These purchases have been used to accelerate expansion into certain markets while also taking advantage of newer technology. With the increasing rate of acquisitions, this doesn’t look like it will stop anytime soon.

Printing On-The-Go

Technological innovations have meant that printing companies can offer their services various ways and expand their product portfolio. One of the more notable ways this has happened is printing on the go, allowing customers to order prints from their smartphones.

Much of this has been driven by increasingly connected devices, known as the Internet of Things (IoT), another trend affecting the market. While companies will have to invest more in upgrading and improving their devices to capitalize on this, it can reap dividends.

This could provide much more customer satisfaction while allowing companies to put less time and effort into the customer experience while seeing the same rewards.

Improved Sustainability

Environmental causes have become increasingly popular among many industries, primarily driven by customer preferences. Printing has been no exception, as consumers are beginning to demand less harmful practices.

This has meant that many large companies have begun launching eco-friendly initiatives, with HP being a notable example of this. This has been done in various ways, such as by planting two trees for everyone used in the printing process. Using recycled paper is perhaps the most obvious and easiest way of doing so.

While this may have been optional years ago, it’s becoming increasingly mandatory. As a result, it’s a trend that will affect almost every printing company in the coming years, making it something that each will have to focus on.

While customers aren’t dictating how a firm goes about being environmentally friendly, they’re unlikely to choose a company that doesn’t put any thought into it.

3D Printing

While 3D printing has been around for several years, this has previously been a niche area. This has been changing, however, as 3D printers have become increasingly more affordable. While this price is at an all-time low, that doesn’t mean they’re in the grasp of a typical consumer.

This has meant that many printers have begun diversifying and offering the service to their existing client base. Despite its growth, a large number of businesses still don’t provide the service, which means that some companies will be able to capitalize on the market, should they enter it early enough.

While this means there will be a considerable upfront investment, the future cost of offering the service will be relatively low, which could bring high margins to those with the capabilities.


Becoming more service-oriented has become a popular model among many industries, with this beginning to affect printing. Also known as a subscription model, print-as-a-service provides a much more automated approach for customers.

For example, their printer automatically orders what they need instead of a consumer running out of ink and needing to go to the store. While this mainly affects the business-to-consumer (B2C) market, it looks to start changing the B2B side of the industry in the coming months.

Companies such as HP have started gaining some traction with this with its Instant Ink model, and other companies are beginning to follow suit. While this may require a large upfront investment, it’s something that may provide a significant number of benefits.

The most notable is that it can reduce the labor and time costs associated with fulfilling an order, leading to increased customer satisfaction. As a result, it’s become more attractive to companies as they look to tighten their pockets.

]Signage Industry Stats and Growth Projections in 2023

Coupled with the various trends that are affecting the printing industry, there are several statistics that every entrepreneur in the niche should be aware of. These could provide more of an insight as to positioning a company going forward while also helping to contextualize some of the recent changes.

  1. After 1.7% growth in 2018, the industry is poised to grow between 5% and 2.5% in 2019.
  2. The majority of United States-based businesses, 95%, are expecting expansion over the next 12 months.
  3. Packing printing is expected to expand to 68% of the industry, up from 64%.
  4. The industry’s total revenues are expected to exceed $812 billion by the end of the year.
  5. An average growth rate of 8% yearly between 2014 and 2019.
  6. 6% of printing companies are mostly or entirely digital, while only 18.5% remain analog.
  7. 8% of printing companies have less than 20 employees, while 63% generate revenues of less than $3 million.
  8. The majority of printing companies, 72.2%, have been in business for over two decades.
  9. An increasing number of businesses have continued to expand their services, with 65.4% offering graphic design services.
  10. 3% of companies offer direct mail products, while 64.9% offer PoP/Display advertising.

Being informed about the industry is one of the core principles of ensuring success. As such, every business owner should constantly monitor evolving trends. While there may be a few others affecting the printing niche, these are relatively minor compared to each of the above.