SEO: it’s the lifeblood of sites whose goal is to get more organic traffic. In other words, everyone cares about SEO. But good SEO doesn’t stop at written content. Everything on a site, including images and graphics, can be curated to boost your SEO and, as a result, your web traffic.
Why Optimize Your Images for SEO?
Google image search gets great exposure within the search results. Images are returned for 19% of search queries on Google.
When adding written content to your website, you do everything possible to ensure you’re practicing the best SEO strategies. You want to drive traffic to your site and convert visitors into customers. Optimizing your images for SEO accomplishes the same goal. Images on your site are yet another avenue to bring business to your online doorstep so folks can see that you, more than anyone else, have the solutions they’re looking for.
10 Tips to Do SEO Image Optimization Correctly
So SEO optimization is crucial for your images; you know that. So how do you drive more traffic from Google image search and get your images to appear in organic search results? We’ve gathered a list of ten tips to help you do SEO image optimization correctly.
Describe the Image Accurately
When Google’s web crawlers peruse your site to see what you should rank for, they don’t neglect your images. But because Google can’t see, it can only interpret the text; it’s your responsibility to make sure you name your image file correctly. Be as specific as possible when naming the file. Don’t ever abbreviate the text, and be sure to separate the keywords in the descriptions with hyphens. If you forget to make these changes, you’re missing out on an easy way to optimize for SEO.
Change Your Image Resolution
The resolutions in your image refer to the number of pixels it has: the larger your image, the higher your resolution, and the more pixels it contains. The higher the resolution, the more space it takes, and the longer the image will load. Because every second counts when a visitor comes to your site, you want to ensure you use only the highest resolution necessary. Slow load time will almost always cause you to lose traffic.
Choose the Correct Format
As you put your site together, you can choose image formats. You have a couple of choices depending on your image or what you’re trying to accomplish. These two aren’t the only image formats out there, but for the sake of practicality, we’ll just include the two most popular formats on our list:
- JPEG – JPEG is the perfect format for larger photos or illustrations. We recommend JPEG if you’re including professional photography, where capturing every nuanced detail is important.
- PNG – This format typically gives you great image quality but also has a larger file size. PNG is perfect for daily use, like adding a logo or screenshot of text.
Add Images to Your Sitemap
Your sitemap is a roadmap of everything on your site. If you include images, why not add them to your sitemap? This gives Google a heads-up that you’ve got content besides written text on your pages, and Google loves diverse content. If you leave out your images when creating your sitemap, Google’s crawlers may never find them. Any way you can get Google to notice your page—in a positive light—is good for your SEO, so go ahead and include your images in your sitemaps.
Make Images Responsive to Mobile
You’ve probably read blogs repeatedly urging site builders to ensure that all site pages are optimized for mobile users. After all, mobile devices are the most common way users will search on Google.
But we still have to say it: optimize your images to be responsive on mobile devices. The easiest way to do this is to use a mobile responsive website. That means you don’t have to zoom in—or out—on an image to take it in. What was once a trendy step in marketing is now necessary if you want to optimize your SEO efforts.
Think about Image Placement
This may seem like a no-brainer, but your images must be strategically placed. Have you ever come across a page with great graphics but don’t understand why the image is there? It makes the site seem less legitimate and like the people behind the design didn’t think things through. You don’t want that association with your brand! Be sure that your images are placed in a location on your page that makes sense and flows with the written content.
Additionally, be mindful of image alignment. Depending on what you’re trying to accomplish, you want diversity in your image positioning. If you’re writing a blog, consider different alignments throughout your text. If you’re in retail, you want image placement to be more uniform. Think about how your images are used, and your goal, and then go from there to create an aesthetically appealing layout.
Diversify Your Images
When adding images to your pages, explore the options. You don’t have to be relegated to one type of image. You don’t even have to stick to photographs. You can add illustrations, memes, gifs, infographics, charts, graphs, or anything else that works—and is on-brand. In switching up the image types you use, don’t get so carried away that you become caught up in having fun or making a statement and forget to represent your brand.
Create Unique Images
One of the first rules of great site curation is to stay away from stock photos! You’ll read blogs giving the thumbs up to stock photos as long as you’re careful to choose unique free images. We recommend against that. People have a knack for picking out stock photos from a mile away; your client base is perceptive. If you want to use photographs on your site, consider investing in a professional photographer or even buying photographs online. Even a five-dollar photo will leave a different impression than a stock photo you pull from somewhere random off the internet.
Image captions are a fantastic way to serve your user and capitalize on keyword rankings. They provide context to your reader and help them better understand your image (so you’re not doing all of this work in vain!) Once you’ve done keyword research and implemented your findings into your written content, include more keywords in your image captions for an extra SEO boost.
Add Alt Text
Alt text, or the alt tag, is an image description added if the user can’t view your image for some reason. This might happen if your site visitor has visual impairments or images are turned off on their device. Adding alt text to your images ensures accessibility and clarity for all your users, so you communicate your information effectively, even if they can’t see your graphics.
Every day, Google seems to get smarter and smarter. They continuously update the algorithms to ensure they give users exactly what they want. When you follow our tips to optimize your images for SEO, you can be sure you’re painting your site in a good light and that Google will reward you with higher and higher rankings.